The GLP-1 era is changing more than weight, it's changing haircare

As GLP-1-based therapies become more widespread, hair shedding is entering the beauty conversation. Rapid weight loss can trigger telogen effluvium, and hair loss has also been reported during GLP-1 treatment. While the underlying mechanisms are still being investigated, this emerging concern is already raising new questions for the cosmetic industry. What does the next generation of haircare need to deliver?

For formulators, the opportunity goes beyond conventional anti-hair-loss claims: it's about developing thoughtful routines that combine gentle scalp care, hair fiber conditioning, reduced friction, and sophisticated sensory experiences. And Brazilian biodiversity has a lot to offer!

From botanical oils to richly sensorial butters, nature provides a diverse toolbox for creating haircare formulations that respond to evolving consumer expectations. At Bielus, we believe the future of haircare lies in combining a deeper understanding of consumer needs with carefully selected ingredients, scientific knowledge, and formulation innovation. With our ingredients, you will be able to elevate the haircare experience around emerging consumer needs, since new challenges call for new formulation possibilities.